LOS ANGELES (Hollywood Reporter) – Sony Pictures has signed to sponsor CNN video podcasts, making it the first major studio to do so. Sony’s initial campaign, beginning Monday, is a weeklong promotion for the upcoming football drama “Gridiron Gang,” starring Dwayne “The Rock” Johnson. Sony will support its message on the CNN Entertainment site with banner ads featuring the film.
The spots run as brief preroll on all CNN video podcasts, including the upcoming health issues series hosted by Sanjay Gupta and “Reliable Sources,” which is based on the successful CNN show of the same name.
CNN began video podcasting in June and reports an average of more than 4 million served each month. That number almost doubles when audio-only podcasts are included.
Sources close to the deal said Sony was attracted by the video podcasts’ broad demographic reach and by a strong correlation between video podcast viewers and moviegoers. (Reuter)
[Link]: CNN on podcasting
Sony sponsorizza i podcast di CNN…
Sony Pictures ha avviato una campagna pubblicitaria all’interno dei video podcast di CNN, conquistando il primato di primo Studios a concludere un accordo in questo senso. Dagli inizi di giugno CNN ha deciso di lanciarsi nel podcasting con una media…
Trackback di Nova24 Ora! — 29 settembre 2006 @ 17:06