As Podcasts Spread, Advertisers Sniff Money

As Podcasts Spread, Advertisers Sniff Money: “The podcast is heading for the mainstream. A report released by Nielsen Analytics last week found that podcasts — online broadcasts downloaded from the Internet for playback on portable devices — are attracting a growing number of listeners, a shift that media companies and advertisers have noted.”

(Via 01. Personal Tech.)


One Response to “As Podcasts Spread, Advertisers Sniff Money”  

  1. 1 stefano

    e vai!!!!!

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Lele Dainesi is a journalist, technologist, and podcaster in Milan, IT. Previously Manager of Strategy and Business Development for Vodafone Italy NOW Lele is the Executive Communication of Mr. Stefano Venturi CEO Cisco Systems Italy. Read more...


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