The Executive Blogger�s Guide to Building a Nest of Blogs, Wikis & RSS

Published by daino Agosto 9th, 2006 in Tribes

SIETE CEO (Amministratori Delegati) o MANAGER? Vi state interessando al fenomeno dei blog?

Qualcuno ha parlato male della vostra azienda sul suo blog? Ma come si sono mai permessi, ha tuonato il vostro maggior azionista!!!

Bene questa � la lettura che fa per voi!

In 17pp (il numero � cabalistico), capirete che i blog -il citizen journalism in generale- � un fenomeno che non avete pi� il lusso di NON CONSIDERARE nei vostri piani strategici!

Blogs are anti-establishment. They are personal, candid, irreverent, and informal.You will find a personal comment about last night�s restaurant right in the middle of a serious analysis of software, a gossipy joke in the midst of an industry overview.

Understanding Blogs and their unique culture and voice is imperative; trying to exploit this new format without that understanding will surely end in a vitriolic stoning of your brand. But choosing to ignore Blogs will leave you at the mercy of the stone throwers as well.

[via]: WPP website (amazing!)

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About the Author

Lele Dainesi is a journalist, technologist, and podcaster in Milan, IT. Previously ~~Manager of Strategy and Business Development for Vodafone Italy~~ NOW Lele is the Executive Communication of Mr. Stefano Venturi CEO Cisco Systems Italy. Read more...