Sony sponsors video podcasts for CNN |

Sony sponsors video podcasts for CNN

Published by daino Settembre 1st, 2006 in Tribes

LOS ANGELES (Hollywood Reporter) - Sony Pictures has signed to sponsor CNN video podcasts, making it the first major studio to do so. Sony’s initial campaign, beginning Monday, is a weeklong promotion for the upcoming football drama “Gridiron Gang,” starring Dwayne “The Rock” Johnson. Sony will support its message on the CNN Entertainment site with banner ads featuring the film.

The spots run as brief preroll on all CNN video podcasts, including the upcoming health issues series hosted by Sanjay Gupta and “Reliable Sources,” which is based on the successful CNN show of the same name.

CNN began video podcasting in June and reports an average of more than 4 million served each month. That number almost doubles when audio-only podcasts are included.

Sources close to the deal said Sony was attracted by the video podcasts’ broad demographic reach and by a strong correlation between video podcast viewers and moviegoers. (Reuter)

[Link]: CNN on podcasting

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About the Author

Lele Dainesi is a journalist, technologist, and podcaster in Milan, IT. Previously ~~Manager of Strategy and Business Development for Vodafone Italy~~ NOW Lele is the Executive Communication of Mr. Stefano Venturi CEO Cisco Systems Italy. Read more...