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Word of Mouth Marketing Summit
Monday 2 October 2006 - Tuesday 3 October 2006
The Selfridge, London, W1H

The Key Objective of this Conference:
Welcome to one of the hottest topic in the marketing world – Word of Mouth! Don’t believe me? Then speak to your colleagues… How many recognise its importance in brand advocacy and loyalty? How many would love to create and even control this intangible? At this event you will discover how to make it work within your marketing objectives and how much it might cost.

With declining advertising effectiveness from traditional media, this is one event that isn’t even optional if you’re not already involved. No WoM expert in-house? This is your chance to become that expert! We will deliver all of the need-to-know information surrounding WoM.

Different markets and regions will be examined to give you the bigger picture. You’ll learn how to identify, create, monitor and measure WoM with effective campaigns that will bring your brand right to the consumer and get them talking positively about you to other consumers. A generic advert will rarely generate this kind of impact! So tell your colleagues, spread the word… the WoM event of the year is happening in October and NO ONE involved in marketing can afford not to be there!